Terms of use

Using this site

This website is provided for information. By using it you agree to these terms. If you do not agree, please do not use the site.

No guarantee of results

Case studies, figures and examples on this site describe past engagements under specific conditions. Advertising performance depends on your product, market, pricing, creative and budget. Nothing here is a promise or forecast of the results you will achieve.

Not professional advice

Content on this site, including articles, is general information about advertising practice. It is not legal, tax, accounting or financial advice, and it does not create a client relationship. Take specific advice before acting on anything you read here.

Intellectual property

All content, design, code and marks on this site belong to Demand Bureau Media unless stated otherwise. You may read, share and quote it with attribution. You may not reproduce it substantially or republish it as your own.

Third-party names

Meta, Facebook, Instagram, Google, YouTube, TikTok, Taboola, Outbrain, LinkedIn, Microsoft and other platform names are the trademarks of their respective owners. We reference them to describe the services we provide. We are an independent agency and are not endorsed by, affiliated with or acting as an agent of these companies unless separately stated.

Links to other sites

We link to external sites we consider useful. We do not control them and are not responsible for their content or their handling of your data.

Limitation of liability

To the extent permitted by law, we are not liable for any loss arising from your use of this website or reliance on its content. Services we deliver under a signed agreement are governed by that agreement, not by this page.

Governing law

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Disputes will be heard in the courts of Ontario.