Programmatic & CTV
Programmatic without the invisible middlemen
Open exchange display is where budgets go to disappear. We buy through curated supply, keep the path short, and prove lift with holdouts rather than view-through credit.
Where it fits
Why this channel is won or lost
Programmatic gives you enormous reach and enormous room to be defrauded. The difference between a channel that scales and a line item that quietly wastes money is supply-path discipline: knowing which exchanges you are buying through, which sites you are actually appearing on, and what a viewable impression really cost.
We run DV360 with curated deals, real brand-safety controls and geo or audience holdouts, so incremental effect is measured rather than assumed.
What we run
- Supply-path optimisation. Short paths, curated exchanges, and reporting on the fees between your budget and the publisher.
- Private marketplace deals. Direct deals with publishers that matter to your audience, at negotiated rates.
- Connected TV. 15 and 30 second placements with reach, frequency and incremental site-visit measurement.
- Brand safety. Inclusion lists, category blocks and verification, applied before launch rather than after an incident.
- Retargeting hygiene. Frequency caps and recency windows that stop you paying to chase people who already bought.
- Incrementality testing. Geo holdouts and PSA tests so you know what display actually added.
The work
How we run the account
- 01
Plan
Audience, supply and measurement design agreed before a single line item is built.
- 02
Curate
Inclusion lists and deals set up. Open exchange is used narrowly, if at all.
- 03
Launch
Frequency-capped delivery with verification running from day one.
- 04
Prove
Holdout results reported alongside platform numbers, with the difference explained.
Deliverables
What you actually get
All of it stays yours, in your accounts, if the engagement ends.
Supply audit
Where your impressions actually served and what the path cost.
Deal library
Negotiated PMP deals held in your seat, not ours.
Incrementality readout
Holdout design, results and confidence, in plain language.
Reach and frequency plan
Modelled before launch, reconciled after.
Questions
Programmatic & CTV, answered plainly
The three things prospective clients ask us most about this channel.
We prefer to run in your seat so you own the data and the deals. If you do not have one, we can operate through ours and hand over the setup when you are ready.
It can be, with a caveat: judge it on incremental site visits and search lift, not on view-through conversions. We design that measurement before spending.
Curated supply, verification partners, and a hard look at any placement with implausible performance. Suspiciously good is usually just suspicious.
Related
Channels that usually run alongside
Meta Ads
Facebook and Instagram buying built for consolidated learning and stable CPA at scale.
ExploreGoogle Ads
Search, Shopping, Performance Max and YouTube, structured so intent and discovery stay separate.
ExploreTikTok Ads
Native-first buying with a creative engine built for a platform that burns through assets.
ExploreTell us what the number needs to be
Send us the target and the constraints. We will tell you honestly whether we can hit it, and what it would take.